Stories
Awareness starts with recognition. Real workplaces, real coalitions, and the moment the issue stopped being abstract — each story ends with the step it should lead to.
A mid-size manufacturer nearly lost a ten-year veteran to a child care gap — and what they changed the next quarter.
Employer story · Manufacturing, Lane County (sample)
Read the storyA 90-second explainer on what a child care desert actually means for a small Oregon town — and who can change it.
Explainer video (preview) · 90 seconds
WatchFrom a shared problem statement to sixty-four member organizations: a regional coalition's first twelve months, honestly told.
Coalition story · Regional (sample)
ReadThe expanded §45F credit now covers up to 40–50% of qualified employer child care spending. Most employers still haven't heard of it.
Policy brief · Federal (educational, not tax advice)
ReadChild care providers run on sub-1% margins. A chamber director on why her members should care about someone else's business model.
Partner voice · Chamber of Commerce (sample)
ReadA quick walkthrough of the platform: find a template, model the tax credit, register for a session, and see what's working.
Platform tour (preview) · 2 minutes
WatchThe organizations already carrying the message.
“Child care is the workforce issue our members didn't have a word for.”
“Every conversation about attracting employers now includes care capacity.”
“We fund what we can measure. This is the first effort that shows us the funnel.”
Awareness is the first stage, not the destination. See what taking part actually looks like — most first steps take five minutes.