Analytics
Is anyone moving from awareness to action?
That's the only question that matters. The leading measures here are participation — regional organizations activated, employers engaged, and the concrete actions they take, by region. Traffic is a denominator, not a result.
Engagement funnel
This quarter, awareness through participation
- ReachedAwareness12,400
Campaign, media, and partner impressions
- VisitedAwareness39% of previous stage4,820
Unique visitors to the hub
- EngagedEducation59% of previous stage2,847
Read a toolkit chapter, watched a session, or used a tool
- Took actionParticipation21% of previous stage612
Downloads, registrations, coalition interest, partner connections
Leading measures — employer participation and action
Regional organizations using the toolkit
23
↑ +6Hubs, CCR&Rs, coalitions, chambers, EDOs
Employers contacted
312
↑ +18%outreach sequences sent by regional partners
Employers at listening & learning sessions
148
↑ +22%this quarter, across regions
Employer champions recruited
19
↑ +5peer voices making the ask
Partnership conversations initiated
37
↑ +9employer–provider and pooled arrangements
Regional handoffs completed
54
↑ +16%employers connected to a named local contact
Employer actions taken (30d)
86
↑ +24%surveys run, benefits announced, partnerships signed
Regions reporting actions
6
↑ +2see employer actions by region below
Supporting indicators — reach and usage
Useful denominators for the measures above — never reported as results on their own.
Page views (30d)
9,410
↑ +14%vs. previous 30 days
Resource downloads
1,204
↑ +31%vs. previous 30 days
Searches run
1,873
↑ +9%library and ⌘K combined
Avg. session duration
4m 12s
↑ +6%vs. previous 30 days
Resource downloads by month
Trailing 12 months
Downloads by area (quarter)
- Employer Tools1,420
- Coalition Building1,135
- Messaging & Outreach890
- Tax & Finance645
- Learning & Events310
Webinar attendance
- Business case for child care214
- Launching a coalition168
- §45F credit walkthrough197
- Options ladder142
- Messaging workshop129
- Provider partnerships118
Employer actions by region
Verified employer actions by county, with quarter-over-quarter growth
- Lane County27+22%
- Douglas County16+35%
- Deschutes County14+18%
- Jackson County11+12%
- Marion County10+27%
- Coos County8+41%
Most-downloaded resources
This quarter
| Resource | Downloads |
|---|---|
| Federal tax incentives explainer | 342 |
| Employee child care needs survey | 297 |
| Business case one-pager | 268 |
| Coalition launch checklist | 231 |
| Options ladder guide | 204 |