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Oregon Business + Child Care Toolkit
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Messaging & OutreachTemplate45 min

Employer outreach email sequence

Field-tested email copy for reaching business leaders who have never engaged with child care as a workforce issue. Includes subject lines and timing guidance.

How regional partners use this

This is how regional partners put the existing Oregon toolkit in front of employers who have never seen it — the third touch recruits a peer employer champion to make the ask.

When to use this tool

Use this template when you're ready to build or strengthen relationships with employers and need a clear plan to guide outreach and engagement.

What’s inside

  • Three-touch email sequence with subject lines
  • Timing guidance between touches
  • Workforce-first framing for cold audiences
  • Peer-voice third touch that converts

How to put it to work

  1. 1Assess your community and employer landscape — identify priority industries, employer size, and existing connections.
  2. 2Define your outreach goals and set clear objectives and success measures.
  3. 3Personalize every bracket — send from a person, never an organization account.
  4. 4Take action and follow up: track outreach, schedule meetings, and nurture relationships.
  5. 5Evaluate and adapt — review results and refine your plan over time.