# Sample 12-Month Communications Plan

*Community Engagement Hub — Communications Center*

Structure for promoting a regional toolkit through its first year.
Localize themes, keep the rhythm.

## Objectives & measures

1. Awareness: [X] hub visits/quarter · 2. Action: [X] downloads and [X]
webinar attendees/quarter · 3. Engagement: [X] new employers taking a
first step each quarter

## Quarterly arc

| Quarter | Theme | Anchor activities | Measure |
|---|---|---|---|
| Q1 — Establish | The problem, in our numbers | Care-gap snapshot release; coalition launch story; officials briefing | Media pickups, hub visits |
| Q2 — Activate | First steps for employers | Options-ladder webinar; employer survey push; FSA how-to | Survey runs, downloads |
| Q3 — Amplify | Proof: early wins | Employer champion series; six-month wins report; tabling season | Champion stories placed |
| Q4 — Institutionalize | This is infrastructure | §45F tax-season push; annual impact report; year-two calendar | Report distribution, commitments |

## Monthly rhythm (repeats all year)

- Week 1: monthly coalition update (members/champions)
- Week 2: one story — employer, provider, or family voice
- Week 3: one tool spotlight (drive a specific download)
- Week 4: next month's session promotion begins

## Channels

Coalition email list · partner newsletters (chamber, providers, city) ·
LinkedIn + Facebook · local business press · tabling at [events]

## Roles

Coordinator drafts; steering committee reviews the calendar quarterly;
every member forwards the partner kit — that's the multiplier.

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*Demonstration content — replace measures with your baselines.*